The COVID-19 pandemic changed how marketers deploy omni-channel capabilities. The use of digital to support and drive commercialization has been supercharged by the pandemic. This begs the question, how does marketing leverage digital to usher in the use of true omni-channel capabilities to drive product launches? Join our marketing experts and explore an actionable blueprint to an omni-channel approach to product launches.
Our panel of industry leaders will endeavor to share their perspectives of how some companies have developed a framework Optimizing Omnichannel Approach to Product Launch in a Post Pandemic World.
Nuvan Augustin Dassanaike — Senior Vice President, Digital and Marketing Strategy & Operations at Accord BioPharma
Kristin Vitanza Squires Vice President, Marketing at Harmony Biosciences
Anil Bhaskar Co-Founder, Managing Partner & President at Asentech, LLC