Best-in-Class Technology Strategy for CX
As CTOs and CIOs grapple with numerous challenges caused by COVID-19, Customer Experience (CX) has been elevated to the top of the agenda, with technology required to enable increased customer acquisition and retention, and world class customer service. The challenge for many technology professionals is to integrate and align various legacy CRM and other customer experience systems across an enterprise to deliver the outcomes required by the business. IT decision makers need a roadmap and tools to bring together their CX projects, ensuring that various platforms and systems act as one.
Online Event Agenda Includes:
- How to best integrate operational data into your CX strategy
- Learn the latest effective techniques for migrating old data from inflexible legacy and siloed systems
- Leveraging technology to deliver an omnichannel experience to retain and grow existing customers
- Delivering a holistic and effective CX program that incorporates both X and O data sets to provide a 360 degree view of your clients
- - Implementing Data and AI/ML to win back lapsed customers
Speakers
Panelists:
- Karla Friske Senior Director Global IT Product Strategy, Digital Products Arbonne
- Alberto Arias, Director, Human Experience Transformation, Dell
- Colin Crowley Vice President, Customer Experience Freshly
Moderator:
- Mukund Krishna Founder, CEO Suyati Inc