Capitalizing on the Pivot towards Omnichannel: Mastering This Engagement
Apr 24, 2023
Omnichannel engagement speaks to the integration, orchestration and tailoring of customer interactions and HCP-engagement across a myriad of channels ensuring a clear, consistent message throughout. Although significantly beneficial, a well-laid out omnichannel engagement strategy carries high levels of complexity. Consequently, there are multiple barriers hindering the delivery of a true omnichannel experience.
Join this presentation that will delve deeper into:
Learning Objectives:
- Carefully designing your omnichannel blueprint
- Placing HCPs at the centre of the omnichannel experience
- Measuring the success of your omnichannel strategy
- Evaluating the future of medical omnichannel engagement
Speakers:
- Mansi Jamindar, Medical Affairs Lead, Oncology, AstraZeneca
- Nami Pandit, Senior Director, Global Medical Affairs, Sanofi
- Eddie G M Power, Principal, emPower Medical LLC
- Andy Lamb, Director, Digital and Data, Health Unlimited
