Changing Packaging Paradigms: New Ways of Tackling the Plastic Challenge
Within the last years, there has been a growing shift in collective awareness about the impact of plastic packaging on the environment. In order to reach the objective of finding functionally effective alternatives to plastic, packaging experts need to leverage novel approaches towards the product life-cycle, by creating sustainable, eco-friendly and viable packaging, while not jeopardizing packaging functionality or product quality. This panel of experts will discuss new approaches towards a new, purpose driven era of packaging
Learning Objectives:
- Examining the feasibility and efficiency of new material value chains that replace disposable, non-recyclable, non-compostable plastic items
- Looking at the potentials of recyclability and compostability to evaluate the real impact of circular economy
- Creating new initiatives in eco-design to find solutions for reducing the plastic footprint
- Supporting the brand owner sustainability vision while continuing to deliver on trust and quality commitments to the end user
Speaker Panel:
Addie Teeters, Head of Marketing Communications & Public Affairs, Ahlstrom-Munksjö
Orlando Fragoso, Global Packaging Technical Leader, General Mills
Kathy Frisch, Packaging Innovation Manager, Global Design & Packaging Dept, Colgate-Palmolive
