Driving Customer Engagement with an Omnichannel Approach from Conception to Launch
In a rapidly evolving digital age, pharmaceutical and biotech companies increasingly need to build and sharpen their omnichannel strategy to deliver clear, seamless and personalized experiences for optimal ROI and customer engagement. A key component to this is executing a comprehensive omnichannel experience that leverages a dynamic and targeted media strategy, optimizes your technology infrastructure for ongoing nurturing, and harnesses data integration and management for personalization and next best action.
Join our interactive 60-minute webinar to hear our expert speakers share actionable insights and best practices for implementing an omnichannel ecosystem that can provide strategic value to better serve patients and healthcare providers, and deliver competitive gains for life science brands.
Learning Objectives:
- Harnessing best practices for selecting and configuring your MarTech stack
- Operationalizing your omnichannel strategy for a successful launch
- Harmonizing data capture, analysis and proactive integration of sources to enhance personalized experiences, conversion and optimizations
Speakers:
- Brooke Fleming, Sr. Director | Head of Orchestrated Customer Engagement, Sage Therapeutics
- Pat McGloin, Chief Client Officer, Merge
