From Defense to Offense: Protecting Your Brand from Counterfeiting While Turning Your Loss into Profit

Available on demand

In an increasingly interconnected digital world, with counterfeiters now armed with an arsenal of digital tools to exploit any brand at lightspeed, we examine the strategies industry leading brands are following to safeguard their brand’s rights from those who are looking to financially benefit from their fame and popularity, while discuss ways to turn such loss into profit.

Join our 60-minute interactive webinar, to hear our panel of legal counsels coming from some of the world’s most famous brands the challenges they face when protecting trade rights from counterfeit, and ideas how to overcome them.

Learning Objectives:

• Examining the current global trademark transitions to convey cost-effective and efficient brand protection
• Discussing the intricacies of brand protection and ways to empower brands to succeed in the marketplace
• Enforcing innovative strategies that aim at eliminating counterfeits, protecting consumers, and boosting revenue
• Identifying the right steps brands can take against criminals seeking to profit from their trademark’s reputation
• Staying one step ahead of counterfeit challenges and turning the offense into a profit generator

Speakers :

• Jan de Visser, Senior Director / Brand Protection, Philips Intellectual Property & Standards
• Ben Frey, Assistant General Counsel / Data Protection Officer, Intelsat
• Tiffany Moore, Corporate Counsel, Litigation, Mercedes-Benz USA
• Paul Varley, Chief Executive Officer, Digital Enforcement Concepts Limited
• Stewart Miller, Chief Operating Officer, Digital Enforcement Concepts Limited