Harnessing Automation and AI to enhanced agility and competitive edge in Artwork, Labeling and Distribution
Companies must effectively leverage emerging technologies to retain a competitive edge from ideation to distribution. By capitalizing on AI and Automation in packaging artwork, labeling and content creation workflows, stakeholders can maximize data-driven decisions and scalability, minimize delays and time-to-market, realize cost savings, and gain brand agility.
Join our esteemed panel of packaging innovators in this 1-hour virtual event as they discuss the possibilities that arise when artificial intelligence and automation intersect, the challenges they have faced because of this, and how they managed to successfully leverage these technologies to drive tangible value in their current packaging design processes./span>
Learning Objectives:
- Exploring the potential benefits and challenges of integrating AI and Automation in packaging artwork and content creation processes
- Using AI’s ‘superpower’ to amplify your own creative workflow
- Utilizing AI and Automation to enhance cross-team functionality, accelerate timelines, and simplify the input and approvals of multiple stakeholders.
- Examining the impact of AI and Automation on process costs, risk reduction, quality control and sustainability
- Controlling brand assets and regulatory requirements with a centralized system
Speaker :
- Gerardo Herrera, Director, Packaging Design, Art Center College of Design
- Thaxton Lipscomb, PMP, CPP, CPLP, Global Lead Packaging Engineer, Kimberly Clark
- Rudy Martinez, Global Director for Packaging Graphics and Scalable Content, Coca-Cola Company
- Chris Janczar, Product Manager, Esko
