How Pharma Marketers Effectively Work with New Agency Partners in Today’s Modern Environment
Jun 2, 2021
The rise of digital, social media and mobile has not only changed how pharma communicates with its customers, but also how pharma works with its agency — or rather agencies. To be an asset in today’s rapidly changing environment, agencies need to immerse themselves in their clients’ business strategy and be an extended arm of their marketing team. Driving growth, managing brand planning, campaigns, and messaging within a highly regulated industry certainly has its challenges.
Learning Objectives:
- Achieving a strong relationship Client-Agency
- Measuring your agency success: Diving in ROI and Performance Indicators
- Engagement, Communication and Trust: Key part in accomplishing a partnership.
Speaker Panel:
Brian Peters, Vice President, Sales & Marketing, Medexus Pharma
Keith Pieper, Director of DTC & HCP Marketing, Salix Pharmaceuticals, Inc
Robert Heller, President, Heller Inc.
