Measuring Enterprise HCP Engagement through Digital Transformation
Over the last decade healthcare professional (HCP) behavior and disposition towards digital touchpoints are continuously evolving. Prior to COVID-19, much of this innovation has been driven by marketing and IT departments, post COVID-19, such mandates to transform have become front and center for C-Suite professionals demanding a more customer and patient-centric approach. Additionally, while multichannel engagement is increasingly in use, momentum towards omnichannel engagement across the industry is already strong.
With many life sciences organizations accelerating their spend and development in this area, the bigger challenge they face is to measure the value of their digital channels due to the complex nature of HCP engagement and patient journeys. Join us for this complimentary 60-minute fireside chat from companies including Viatris and Asentech as they share perspectives on how to develop a definitive framework and roadmap, which ultimately delivers measurable and successful outcomes from their digital transformation journeys.
- Key considerations and steps to operationalize digital transformation for the enterprise
- How to measure and report on digital transformation at an enterprise level
- How to address challenges in reporting enterprise digital transformation
Ashish Jajoo, VP, Head of Digital Marketing & Tail Product Strategy, Viatris
Anil Bhaskar, Co-Founder, Managing Partner & President, Asentech, LLC