NFTs and Online Brand Protection — From the physical good to the digital asset
NFTs have exploded unto the IP landscape over the past year and have proven to be a useful tool in helping companies optimize brand engagement and realize new revenue streams. However, they have so far existed in a wildly unregulated legal environment leaving several brands vulnerable to infringement by bad actors. This poses a significant threat for companies that have not finalized an NFT strategy to leverage their IP Portfolio to shield their brands in the metaverse and the challenge becomes even more compounded as NFTs are commercialized and exploited across international jurisdictions.
Despite this, the show goes on with increasing demand for NFTs and case law is being developed even as companies scramble to catch up, leaving IP practitioners anxious about what to expect from the metaverse over the next few months.
Join this panel for a thought-provoking preview with insights on:
Learning Objectives:
- Applying a data-driven approach to the NFTs environment to retrieve IP infringements
- Identifying the right IP protection for your brand in an unfamiliar environment
- Approaching IP protection from the physical item to the digital asset: Similarities and differences
- Establishing best practices for introducing your brand to the metaverse: Success Stories
- Existing case law that influences IP rights in the metaverse
Speakers
- Kimberly Honeycutt, Global Head, Intellectual Property, Elanco
- Laurence Morel-Chevillet, IP & Brand Protection Director,BULGARI (LVMH group)
- Sefija Ceric, European Trademark Attorney, Maersk
- Giovanni Provera, Partner & Chief Process Officer, Convey S.r.l.
- Marco Bruno(moderator) Director of Operations, Convey S.r.l.
