Omnichannel Excellence in Pharma: Aligning Teams and Strategies for Seamless Engagement
For life science marketers, understanding the unique and interconnected journeys of healthcare professionals, patients, and caregivers is essential for executing a comprehensive omnichannel experience. Equally important is aligning internal teams — sales representatives, medical science liaisons, and patient support specialists — around a shared understanding of these journeys. Done well, this alignment means designing seamless experiences that integrate all interactions — digital and in-person — to provide consistent and effective support for all.
Join our interactive 60-minute webinar to hear our expert speakers introduce foundational frameworks, including customer journey maps and service blueprints, that can empower pharmaceutical and biotech companies.
Learning Objectives:
- Gaining critical insights into the thoughts, feelings, and behaviors of key audiences.
- Designing seamless omnichannel experiences that address the unique needs of each segment.
- Driving engagement and build stronger relationships with HCPs, patients, and caregivers.
- Optimizing delivery model across people, processes, and technology to deliver exceptional experiences.
Speakers:
- Becky Minervino, EVP, Experience, MERGE
- Brooke Fleming, Sr. Director, Head of Orchestrated Customer Engagement, Sage Therapeutics
- Pat McGloin, Managing Director, Health & Life Sciences, MERGE
