The Fierce Power of Storytelling: Creating Shared Messaging and Experiences that Connect Employees and Strengthen the Employer Brand
As the corporate world changes at speed, it is now more important than ever to find effective ways to link employees across the workspace. Regardless of seniority, location, or role, leveraging technology to help colleagues recognize and connect with each other through time and space, helps build stronger connections, engagement, and inspiration within departments globally. Through storytelling, colleagues not only relate to one another more easily, establishing an elevated sense of belonging, they also acquire a heightened commitment to the company goals, resulting in an overall boost of the organisational performance.
Join our 60-minute webinar, to hear our panel of HR and Internal Communications leaders discuss the importance of utilizing technological tools to cultivate a workplace that fosters the formation of stronger bonds through storytelling, and how this fortifies a company’s brand in the wake of intense competition and individuality.
Learning Objectives:
- Leveraging storytelling to strengthen employee connections to leadership, and between themselves
- Analysing the benefits of investing in tools that help employees have shared experiences and an improved overall work environment
- Discussing success stories of leaders who gained a competitive edge in attracting and retaining talent
- Reminding employees how their work is connected through shared stories of team success during companywide events, online, or day-to-day interactions
- Ensuring those stories are brought back to the company’s mission statement and values to stimulate brand connection
Speakers:
Dr. Asiyat Magomaeva, Global Talent Management & Leadership Development Partner, PPG
Agnes Pena, Former Vice President Talent, Publicis Groupe
Kymberly Kuebler, Vice President, Talent, Aimbridge Hospitality
Christi Gilhoi, Employee Experience Executive, Cisco | iTalent Digital | Okta, Inc. | Qualcomm
Michael Levy, CEO and Co-Founder, WorkProud & Online Rewards
