The Future of Packaging: Using Technology to Tame a Highly Demanding Consumer Market While Remaining Eco-Friendly
Not long ago, the world was forced to stop and take notice of what was happening around them. Brands had to drastically innovate into creating online shopping experiences, as the rest of the world moved to operate in virtual environments. A reset in consumers’ preferences equalled a shift in their priorities, compelling brands to find alternative sustainable options for these new age customers and their changing demands. While navigating the new consumer requirements in a timely manner posed an initial challenge, it presented brands with opportunities to leverage new technology to create innovative designs that not only captivate the consumer, but also limit its impact on the environment.
Join our 60-minute interactive panel discussion to hear our experts share ideas on how we can use these new breakthroughs to reach a more sustainable future, examining the role of technology in reducing carbon footprint, and ways brands can anticipate and meet the fast-changing customer expectations.
Learning Objectives:
- Evaluating the relationship between brands and consumers in regard to sustainability and understanding consumer expectations and shopping behaviours
- Increasing brand desirability to influence consumer mindset without conflicting with environmental goals
- Educating the end-users on sustainability and how they can make an impact
- Measuring the effectiveness of embellishment with consumers and making sustainability more accessible and attractive
- Foreseeing the future of packaging in relation to consumers, technology, and AI
Speakers :
- David Lickstein, Global Head, Packaging Innovation, Sustainability, and Experience, Kenvue
- Drew Lanza, Executive Director/Global Packaging Design, Clinique
- Paola Appendini, Global Packaging Innovation Principal, Mars
- Corey Lewis, Manager — Global Print Production, Pokemon Company
- Jason Rollo, President, Scodix Inc
