Using Student & Household Data to Increase Enrollment
Nov 1, 2021
In a non-cookie world, your university will need an understanding of how to deploy online and offline marketing that works harder and smarter to drive student enrollment. Many of these strategies use your institution’s census data to prioritize the geographies and households who have the most-likely candidates.
This 45-minute session will present the latest in marketing models and profile development, followed by a Q&A.
Speakers
Michelle Ashby Founder and CEO at Tipping Point
Melissa Yacuzzo VP Client Strategy at Tipping point
